Attending the Etail Awards dinner tonight at the Etail Conference in Fort Lauderdale, I was surprised to hear that Land’s End won in the search engine optimization category. Not because they didn’t deserve an award. They certainly do; they’re a great company and a true innovator in the online space, but because the award was based around their great internal search engine. Yes, you heard me right: an SEO award was granted for work done on internal search rather than external search. Kinda bizarre. Hopefully they’ll rectify this next year and break out internal search into its own separate Awards category.