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Caveat Emptor (Bidder Beware) – Google AdWords contextual ads gone wrong

Google’s contextual advertising technology that they picked up with the Applied Semantics acquisition isn’t flawless. It’s not always in the best light that your brand gets displayed within sites subscribing to the Google AdSense [1] program. Take for instance the case where a web page featuring a story about a hacked up body in a suitcase displays a Google AdWords ad for luggage, as described in this Fast Company article [2]. Or the also embarrassing but less gruesome example I came across on Robin Good’s website recently, as shown below:

contextual ad gone wrong

Bottom-feeding email marketing solution, anyone? 😉

mettere massa muscolare [3]