What Google searchers are looking for
Google exec David Scacco (Director, Vertical Markets Group) had some interesting things to say about Google usage this week at the channeladvisor Strategy Summit 2004:
- 28% of Google searches are for a “product name”
- 9% are for a “brand name”
- 5% are searches for a “company name”
- “Brand” keywords also have a 8x higher ROI than generic keywords
Kudos to Andy Beal of Search Engine Lowdown for documenting David’s comments to the channeladvisor audience.
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Posted by stephan of stephan on 10/01/2004
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Filed under: Google, Market Data, Searching
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