Google exec David Scacco (Director, Vertical Markets Group) had some interesting things to say about Google usage this week at the channeladvisor Strategy Summit 2004:
- 28% of Google searches are for a “product name”
- 9% are for a “brand name”
- 5% are searches for a “company name”
- “Brand” keywords also have a 8x higher ROI than generic keywords
Kudos to Andy Beal of Search Engine Lowdown for documenting David’s comments to the channeladvisor audience [1].