28% of searchers account for 68% of searches
John Battelle shared some interesting search engine usage stats courtesy of Gian Fulgoni of comScore. According to John’s source at comScore, 28% of searchers account for 68% of searches. This comes close to following the 80/20 rule — a bit surprising, don’t you think?
Jeff Jarvis at BuzzMachine expounds further on comScore findings, thanks to the notes he took while attending Gian’s presentation last month at the Web 2.0 conference. According to Jeff, comScore also analyzed brandshare among different types of searchers. They found that heavy searchers look at online retail sites like Walmart, Overstock, Cosco and Amazon, with the low-cost leaders on top. So, I guess you can conclude that heavy searchers are bargain hunters. But do they have a high customer lifetime value, or not? THAT’S the question I’d really like answered!
Possible Related Posts
Posted by stephan of stephan on 11/09/2004
Permalink | | 
Print
| Trackback | Comments Off on 28% of searchers account for 68% of searches | Comments RSS
Filed under: Market Data
No comments for 28% of searchers account for 68% of searches
No comments yet.
Sorry, the comment form is closed at this time.