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MSN Search embraces wikis as a customer communication channel

Posted By stephan On 1/9/2005 @ 7:24 pm In MSN Search | No Comments

A few days before Christmas, Microsoft’s MSN Search team announced [1] their MSN Search Wiki [2]. The word quickly spread to blogs like ResearchBuzz [3], SearchEngineWatch Blog [4], and Google Blogoscoped [5]. Of the major search engines, MSN Search is the only one to employ wikis as a way to encourage customer participation in the product development process. Hats off to Microsoft for showing such leadership!

A wiki, if you’re unfamiliar with the term, is essentially an interactive website that any visitor can edit, with a view to improving or enhancing it. In other words, a “website run by the community.” It’s not uncommon for entire websites to be built by web visitors. A great example is the Wikipedia [6], an entire encyclopedia written by and maintained by its online visitors.

I’ve just made some contributions to MSN Search’s wiki, including:

Come on everyone, join in and help Microsoft make a killer search engine!


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URL to article: http://www.naturalsearchblog.com/archives/2005/01/09/msn-search-embraces-wikis-as-a-customer-communication-channel/

URLs in this post:

[1] announced: http://blogs.msdn.com/msnsearch/archive/2004/12/22/330001.aspx

[2] MSN Search Wiki: http://channel9.msdn.com/wiki/default.aspx/Channel9.MsnSearch

[3] ResearchBuzz: http://www.researchbuzz.org/archives/002240.shtml

[4] SearchEngineWatch Blog: http://blog.searchenginewatch.com/blog/041222-132715

[5] Google Blogoscoped: http://blog.outer-court.com/archive/2004_12_23_index.html#110380089971991186

[6] Wikipedia: http://www.wikipedia.org

[7] feature comparison chart: http://channel9.msdn.com/wiki/default.aspx/Channel9.MSNSearchCompetitors

[8] recommendations for feature enhancements: http://channel9.msdn.com/wiki/default.aspx/Channel9.MSNSearchFeatureRequests