New Study - Importance of Rankings on Brand
http://www.internetretailer.com/dailyNews.asp?id=18250Key points:The “iProspect Search Engine User Behavior Study� also found that 62% of search engine users click on a search result within the first page of results vs. 48% in 2002, and 90% click on a result within the first three pages vs. 81% in 2002.
36% of search engine users associate top rankings with brand leadership
In addition, 88% of users will change engines or search terms if they don’t find what they seek within the first three pages of search results, up from 78% in 2002.
Brian
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Posted by Brian Klais of BSK on 04/21/2006 | Permalink | 
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Filed under: General, Market Data, Research and Development, Tracking and ReportingBranding, Searcher-Behavior
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