- Natural Search Blog - http://www.naturalsearchblog.com -

Yahoo update beefs up on authority sites

Aaron Wall [1] posted a blog about how Yahoo!’s recent algorithm update has apparently increased weighting factors for links and authority sites.

Predictibly, a number of folx have complained in the comments added to Yahoo’s “Weather Report [2]” blog about the update. Jeremy Zawodny [3] subsequently posted that their search team was paying close attention to the comments, which is always nice to hear.

Coincidentally, I’d also just recently posted [4] about Google’s apparent use of page text to help identify a site’s overall authoritativeness for particular keywords/themes.

As they say, there’s nothing really new under the sun. I wonder if the search engines are all returning to the trend of authority/hub focus in algorithm development? It’s a strong concept and useful for ranking results, so the methodology for identifying authorities and hubs is likely here to stay.