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Nike.com gets taken to task over its search mistakes

This article [1] just out on MarketingProfs.com is an entertaining rant about Nike.com’s search marketing mistakes, which include…

As I was perusing the article and the included screen captures, I couldn’t help but think that a critique like this would be well-suited to being produced as a screencast, using Camtasia Studio [2] or similar.

Maybe I should produce my monthly SEO Report Card column as screencasts? Would that be valuable to you folks?

where can I buy relafen [3]
окна деревянные со стеклопакетами [4]
3 Comments (Open | Close)

3 Comments To "Nike.com gets taken to task over its search mistakes"

#1 Comment By Ben Wood On 11/10/2006 @ 2:27 am

Yep, sounds like a good idea to me.

#2 Comment By seobrien On 11/14/2006 @ 4:17 pm

I might have misunderstood but Nike confirmed at Shop.org that they had search engine optimized content supporting the new site. I haven’t found it but they responded to these criticisms and at least claim to have accounted for them.

#3 Comment By David On 11/14/2006 @ 7:01 pm

It’s still amazing how many corporates won’t wake up and see what’s going on – talk about mismanaged budgets.

Great post – keep them coming :-)
Dave.