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Nike.com gets taken to task over its search mistakes

This article [1] just out on MarketingProfs.com is an entertaining rant about Nike.com’s search marketing mistakes, which include…

As I was perusing the article and the included screen captures, I couldn’t help but think that a critique like this would be well-suited to being produced as a screencast, using Camtasia Studio [2] or similar.

Maybe I should produce my monthly SEO Report Card column as screencasts? Would that be valuable to you folks?

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