Nike.com gets taken to task over its search mistakes
This article just out on MarketingProfs.com is an entertaining rant about Nike.com’s search marketing mistakes, which include…
- Missing out on long-tail terms
- All-Flash sites with no alternative version
- Nothing from the searcher’s query is reinforced on the landing page
- Not developing a descriptive meta description tag
- Putting “Cool” over helping the user find stuff on the site
- Driving a user with a very specific query to the homepage can waste parts of pay per click (PPC) budgets.
- Bad landing pages that hurt PPC rankings
- Flash sites with no alternative version can suppress natural rankings
- Flash shopping cart = no love from Froogle/shopping search
- Investing in great tools and not driving traffic to them
As I was perusing the article and the included screen captures, I couldn’t help but think that a critique like this would be well-suited to being produced as a screencast, using Camtasia Studio or similar.
Maybe I should produce my monthly SEO Report Card column as screencasts? Would that be valuable to you folks?
Popularity: 5% [?]
Possible Related Posts
Posted by Stephan Spencer of Netconcepts on 11/10/2006 | Permalink | 
Email
| 
Print
Trackback | | Comments RSS |
Filed under: SEO, Worst PracticesSEO-critiques, SEO-mistakes, SEO-worst-practices
Yep, sounds like a good idea to me.
Comment by Ben Wood — 11/10/2006 @ 2:27 am
I might have misunderstood but Nike confirmed at Shop.org that they had search engine optimized content supporting the new site. I haven’t found it but they responded to these criticisms and at least claim to have accounted for them.
Comment by seobrien — 11/14/2006 @ 4:17 pm
It’s still amazing how many corporates won’t wake up and see what’s going on - talk about mismanaged budgets.
Great post - keep them coming
Dave.
Comment by David — 11/14/2006 @ 7:01 pm