Natural Search Blog

On Vacation in St. Louis

I’m on vacation all this week in beautiful St. Louis, hence fewer blog postings from me for the moment.

Gateway Arch of St. Louis, Profile

My mother and I are taking my nephew (8yr old) here for sightseeing, and because the Amtrak train from Dallas to here was perfect. He’s a train fanatic, so this was the trip of a lifetime for him. For us, the train wasn’t nearly so luxurious as you might’ve imagined… but, more on that I’ll save for a later post.

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Google Cubed: Our Cubes are Bigger than Google’s!

This past month we noticed that a company started moving into the empty office space adjacent to ours. We’re located in Texas, inside the great Dallas-Fort Worth metroplex. The office space in the strip of buildings next to us has been vacant a long time. Some of our customer-care folx stopped and asked the electricians who was going to be moving in: it’s Google.

Google Audio Ads

A few of us in management were a bit concerned, because it was entirely odd that Google would choose, out of the entire, huge, gigantic, sprawling metro area, to park themselves *smack* next to us! We couldn’t help but wonder if they were planning to lure away some of our advertising specialists! After all, we knew that they apparently had a small office in nearby Irving where they had AdSense optimizers, so it was conceivable that they might think that poaching our employees might give them skilled people quickly. There’s so much office space in the entire metro area, that it virtually defied reason to consider that they only coincidentally located offices next to us.

However, one of our marketing staff finally came back with the intel that this was to be offices for Google Radio (aka “Google Audio Ads”) — not something all that related to what we do. So, maybe it is coincidence, and not a snarky attempt to leach away our talent.

The workmen appear to’ve mostly finished setup, and it seems like people are starting to work in the building. So, I strolled over there after work and took some pics through the windows. I was stunned to see that Google’s cubes are actually smaller than ours!

4-Cube Cluster, Google Radio
(click on the pic to enlarge)

Read on for more description and more pics.


In-House SEOs: The Aftermath

So, my article a week ago, Some Top In-House SEOs, got a surprisingly large amount of attention. The tipping point was likely when Search Engine Land mentioned it in a brief post entitled The SEOs Doing It In-House.

In House SEOs: The Aftermath

Yet the traffic we got from it was not solely parasitic referrals from SEL, but also lots of direct hits and referrals from elsewhere. It seems as though it tapped into some tiny, niche zeitgeist, resulting in lots of people in the industry sending it to their friends and acquaintances. Accidental linkbait! Read on for more details.


Game of Life Updated

I just noticed that my Chromatic Game of Life utility wasn’t displaying properly for FireFox – my bad! I had added in FireFox support when I built it, but I somehow failed to upload it.


FireFox users would’ve called up the utility and not seen any grid, so it wouldn’t have been apparent that they should click on the squares to set up initial state patterns to iterate through.

This has been corrected, and I also added in very brief instructions to improve usability for those unfamiliar with Conway’s Game of Life. Check it out at the Chromatic Game of Life page.

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Ultimate Local SEO Tactics

After I earlier wrote some Extreme Local Search Optimization Tactics, one of my SEO coworkers, Steven Spaulding, “out-extremed” me by joking that one could go even further by getting a custom city name made from beneficial keywords! For example, one could end up with a street address like:

257 Viagra Drive, Cialis, Texas

Map Illustration for Ultimate Local Search Optimization

(Ugh! I’m probably going to regret using those keywords in my blog posting!)

Until Steven joked about this, it just hadn’t occured to me to even consider using a city name for keyword optimization purposes. It’s undoubtedly far-fetched, but I began to wonder, is it within the realm of possibility? Actually, I think it is. So here’s this post – an addendum of sorts on my previous article. Here’s two more local search optimization strategies which are so extreme, so over-the-top, that I’ll label them “Ultimate Local Search Optimization Tactics”. Someone with enough money and desire might be able to pull one of these off!

So, read on if you’re morbidly curious, and don’t worry, Dave Naffziger, these are so extreme that they’re unlikely to cause you to lose any sleep!


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