At the SES Conference in New York this week, Danny Sullivan’s keynote conversation with Windows Live Chief Steve Berkowitz featured a surprise appearance by Ms. Dewey – the beautiful avatar of the Windows Live promotional search interface.
Ms. Dewey  flounced onto stage in the middle of the interview, throwing out a number of cute bon mots and clever retorts to things that Danny and Berkowitz said.
As soon as I heard her voice and she went on stage, I started clapping, along with one or two others in the audience. I’m guessing that not everyone has actually been aware of who Ms. Dewey is, since most search marketers obsess more about Google and Yahoo!, in that order. So, it was sort of tragic that the audience didn’t really know who she was, or what was up when she invaded the stage.
When she heard my clapping along with the other few folx who recognized her, Ms. Dewey turned towards me and gave me a really enthusiastic “thank you!” Having the pretty geek poster-girl give me such a heart-felt thank-you really woke me up, I can tell you. The Ms. Dewey character is played by the gorgeous actress, Janina Gavankar.
I previously blogged about the Ms. Dewey Live Search interface  as a cool, interactive avatar for the search service, and pointing out a bunch of the funnier responses that she has pre-programmed for various keyword searches — check them out for an idea of what she’s all about. This link-bait promotion was wonderfully built in order to promote Microsoft’s Live Search service, and to persuade users to submit searches through it.
When I saw Ms. Dewey come out, I grabbed the opportunity to snap a few pics, including the one above. Click on it to view some more in the same series.
Although she wasn’t widely known when she came on stage, I think the audience caught on that it was some sort of promotional stunt within just a few minutes, so by the time she exited, the audience was fairly captivated by her, and everyone applauded.