Natural Search Blog

Superpages Launches LocalServe Affiliate Program

Superpages.comI see that my former company, Idearc Media, finally launched the Superpages LocalServeSM Affiliate Program.

LocalServe was developed by one of the development teams reporting to me during the past year before I left, and it was quietly in beta release up until now.

This is a great way for local info sites and vertical industry-related sites to make money, and the content is perfectly compatible for those niche markets. Superpages has a very rich set of general listings and local search advertisers which can enhance the content of local and vertical sites, while also providing a good revenue stream.

A hearty congratulations to two of my developers who put so much time and effort into it – Vlad Gutnyk and Roger Berry! Well done! They worked closely with Jim McDonald (Business Development Department) who was the product manager who provided the business requirements and user-acceptance criteria for the project.

Here’s a sampling of a few of the early adopters of the LocalServe program – you can view the content on their sites:

2 comments for Superpages Launches LocalServe Affiliate Program »

  1. MyAvatars 0.2

    Thanks for the props Chris. Vlad and Roger did a fantastic job building the application. Let’s not forget to mention Scott Stirling who managed to help keep all the balls in the air.

    Although I have moved on from, I am still a huge believer in the potential of this program. I think publishers will find that this program compliments others such as Adsense very well (& they’re not mutally exclusive – you can run both programs at the same time). I think it should be noted that the advertiser base includes the vast majority of the businesses in the U.S., thus complementing Google’s result-set that includes mostly businesses with an online presence. We’ll see what happens in the upcoming months.

    Comment by Jim McDonald — 5/25/2007 @ 8:13 am

  2. MyAvatars 0.2

    Yep! They are off and running. I spoke to Roger today and was impressed. Roger is focused and understands what is required to meet my needs. I am writing interfaces. I look forward to working with these guys.

    Comment by gerry kirkpatrick — 10/10/2007 @ 3:42 pm

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