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Google Confirms New Local OneBox Placement in SERPs

Posted By Chris On 5/20/2007 @ 4:20 pm In Google,Local Search,Maps | 2 Comments

I earlier reported that Google SERPs were now showing the “OneBox” containing Google Maps [1] listings embedded throughout the listings in the results pages, not just at the very top any more. Days later, Google has now confirmed [2] this new layout on the new Google LatLong Blog:

You’ve probably heard Google’s big announcement about Universal search [3]. As part of this, when you search for local businesses on Google.com, listings from Google Maps are now blended into the results page. These listings may appear at the top, middle, or bottom of the page based on their relevance compared to the other web results.

Previously we only showed local listings at the top of the results page, and since this was prime real estate, we would not display the listings if we were not certain that you were looking for a local business. Within the Universal search framework, we are now able to more smartly handle ambiguous queries. For example, for the query [san francisco bar [4]] we can now satisfy users who are looking for the website of the Bar Association of San Francisco as well as those looking for a local place to get a drink.

Well, you heard it here, first! ;-)

I’ll probably circle back around and comment about Google’s new “Universal Search” later on.


2 Comments (Open | Close)

2 Comments To "Google Confirms New Local OneBox Placement in SERPs"

#1 Comment By Jill On 9/7/2007 @ 11:13 am

Hi,
Regarding layout, do you know how or why some websites have sub-pages listed directly under their home page in the search results. Typically there are four of them. If you google “premier pet” you’ll see what I mean.
Jill

#2 Comment By Chris Silver Smith On 9/7/2007 @ 12:26 pm

I’ve heard people refer to this listing feature as “sitebox” or “sublistings”, but Google’s official name for them is “Sitelinks”:

[5]

According to that info page from Google, they can display the Sitelinks if the site’s internal structure can be properly analyzed by them. This would require that the main links be crawlable, and I suspect it would also require that the site’s pages/links be organized in a hierarchical fashion. If a site linked to all it’s pages from the homepage, they might all have equal ranking, making it difficult for Google’s algos to pick out the most-important subpages from the entire set.

Also, some have speculated that Sitelinks are more likely to appear for sites which have some sufficient level of PageRank.


Article printed from Natural Search Blog: http://www.naturalsearchblog.com

URL to article: http://www.naturalsearchblog.com/archives/2007/05/20/google-confirms-new-local-onebox-placement-in-serps/

URLs in this post:

[1] now showing the “OneBox” containing Google Maps: http://www.naturalsearchblog.com/archives/2007/05/14/new-layout-for-google-local-search-onebox-results/

[2] confirmed: http://google-latlong.blogspot.com/2007/05/local-businesses-in-universal-search.html

[3] Universal search: http://googleblog.blogspot.com/2007/05/universal-search-best-answer-is-still.html

[4] san francisco bar: http://www.google.com/search?q=san+francisco+bar

[5] : http://www.google.com/support/webmasters/bin/answer.py?answer=47334