7 Habits of Highly Effective PPC Advertisers
I just saw this great article on “Seven Habits Of Highly Effective Pay-Per-Click Advertisers” by John Ellis, who does search marketing for Gaylord Entertainment, and I thought it was worth highlighting.
Some of the tips include:
- Control spending by adjusting bid amounts, not daily spend budget
- Conversion matters, not click-through rate (CTR)
- Avoid bidding up for top position
…and more. I think there’s some great stuff here - both for paid search newbies as well as veterans.
Popularity: 9% [?]
Posted by Chris Silver Smith of Netconcepts on 05/31/2007 | Permalink | 
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Filed under: Monetization of Search, Paid SearchPaid Search, Pay-Per-Click, ppc, PPC-Tips, Search-Engine-Marketing
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