I just saw this great article on “Seven Habits Of Highly Effective Pay-Per-Click Advertisers [1]” by John Ellis, who does search marketing for Gaylord Entertainment, and I thought it was worth highlighting.
Some of the tips include:
- Â Control spending by adjusting bid amounts, not daily spend budget
- Â Conversion matters, not click-through rate (CTR)
- Â Avoid bidding up for top position
…and more. I think there’s some great stuff here – both for paid search newbies as well as veterans.