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7 Habits of Highly Effective PPC Advertisers

I just saw this great article on “Seven Habits Of Highly Effective Pay-Per-Click Advertisers [1]” by John Ellis, who does search marketing for Gaylord Entertainment, and I thought it was worth highlighting.

Some of the tips include:

…and more. I think there’s some great stuff here – both for paid search newbies as well as veterans.

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