Ad agency Young & Rubicam’s Israeli office came up with this great billboard and tv campaign to promote the Golden Pages  — Isreal’s primary yellow pages company. This is one of the more effective yellow pages billboard campaigns I’ve seen — they’re funny, engaging, and simple enough to read when driving:
Acupuncture – billboard for Israeli Yellow Pages, the Golden Pages
Here’s their funny pinnocchio-inspired video ad .
The Y&R Israel blog shows some of these in Hebrew  – I’m assuming they mocked up the ads in English primarily for promotional release distribution in America — I bet these English versions of the ads are not actually being used on billboards anywhere, but I couldn’t get confirmation from Y&R before posting this.
Click through to see some more cool billboards from the sequence…
Circumciser (reminds me of vasectomy billboards I’ve seen in the U.S.)
Promo materials for the Golden Pages states that they’ve been in existence for over forty years, and they’ve got over 700K of searches per month.