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Stephen Colbert puts Internet Yellow Pages on notice?

I just saw this hilarious photoshopped illustration of Stephen Colbert, apparently making some commentary about online yellow pages and local search sites:

Stephen Colbert on Local Search

This was used to illustrate a blog article commenting on how Google Maps could now be poised [1] to totally kill off other IYPs, now that they’ve added user reviews. (“Google Maps Puts Local Search Industry On Notice”)

The placard Colbert is holding up lists a number of the top online yellow pages and local search companies: Yellowpages, Superpages, Yelp, Yahoo! Local, Idearc, MSN Live, and Citysearch.

While I disagree — I don’t think the addition of user reviews is the tipping point for Google Maps — hat tip to Evan Roberts [2] for a very clever and funny article illustration!

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