Using Google Trends, I was noticing how searches in Google for “Search Engine Optimization [1]” seems to be dropping over the last two years:
While searches for that long term are decreasing, searches for the acronym, “SEO [2]“, would appear to be on an increasing trend:
Yet, I suspect that if we were able to filter out searches for Jae Seo, baseball player for the Tampa Bay Devil Rays, we’d likely see either a flat or decreasing trend-line. Considering the dropping trend for “Search Engine Optimization”, I think this is possibly a reasonable assumption. The trend-lines of the two could be expected to be similar.
Also interesting to mention that searches for “Search Marketing” appear to be holding steady:
I think that perhaps the Search Marketing industry perhaps still needs to do a better job in educating a wider community of marketers in the importance of Search Engine Optimization and Search Marketing.