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News: Pat Marshall new Chief New Media Officer for Yellow Book

The Wall Street Journal reports that Patrick Marshall, veteran, has just been named as Chief New Media Officer for Yellow Book.

Yellow Book USA Logo

I used to work with Pat back when he was President of New Media Services at GTE, overseeing back when it was brand new, and I know him to be a fantastic businessman. Pat is well-known in the yellow pages industry and was the recipient of The Kelsey Group’s New Technologies Leadership Award in 2002.

The Yellow Book press release states:

“Marshall will assume operating responsibility for Yellow Book’s new media products, including and search engine advertising.”


“We’re pleased to have Pat join Yellow Book,� said Joe Walsh, president and CEO of Yellow Book. “His extensive knowledge of Internet local search has made him a natural fit for this position. His industry experience will make him a valuable addition to our team, and will no doubt take Yellow Book’s Internet products to even higher levels, benefiting both users and advertisers.�

Congratulations, Pat!
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