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News: Pat Marshall new Chief New Media Officer for Yellow Book

The Wall Street Journal reports [1] that Patrick Marshall, Superpages.com veteran, has just been named as Chief New Media Officer for Yellow Book.

Yellow Book USA Logo

I used to work with Pat back when he was President of New Media Services at GTE, overseeing Superpages.com back when it was brand new, and I know him to be a fantastic businessman. Pat is well-known in the yellow pages industry and was the recipient of The Kelsey Group’s New Technologies Leadership Award in 2002.

The Yellow Book press release states:

“Marshall will assume operating responsibility for Yellow Book’s new media products, including yellowbook.com and search engine advertising.”


“We’re pleased to have Pat join Yellow Book,� said Joe Walsh, president and CEO of Yellow Book. “His extensive knowledge of Internet local search has made him a natural fit for this position. His industry experience will make him a valuable addition to our team, and will no doubt take Yellow Book’s Internet products to even higher levels, benefiting both users and advertisers.�

Congratulations, Pat!

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