The Wall Street Journal reports  that Patrick Marshall, Superpages.com veteran, has just been named as Chief New Media Officer for Yellow Book.
I used to work with Pat back when he was President of New Media Services at GTE, overseeing Superpages.com back when it was brand new, and I know him to be a fantastic businessman. Pat is well-known in the yellow pages industry and was the recipient of The Kelsey Groupâ€™s New Technologies Leadership Award in 2002.
The Yellow Book press release states:
“Marshall will assume operating responsibility for Yellow Bookâ€™s new media products, including yellowbook.com and search engine advertising.”
â€œWeâ€™re pleased to have Pat join Yellow Book,â€? said Joe Walsh, president and CEO of Yellow Book. â€œHis extensive knowledge of Internet local search has made him a natural fit for this position. His industry experience will make him a valuable addition to our team, and will no doubt take Yellow Bookâ€™s Internet products to even higher levels, benefiting both users and advertisers.â€?