Natural Search Blog


Barack Obama Ad on LinkedIn

I saw this clever ad for Barack Obama running in the right sidebar of my LinkedIn profile page today:

Barack Obama ad on LinkedIn

I think it’s an ad, because the clickthrough link is tracked through DoubleClick. When you click on that ad, though, it pops you over to LinkedIn’s Question & Answers section… (more…)

Double Your Trouble: Google Highlights Duplication Issues

Maile Ohye posted a great piece on Google Webmaster Central on the effects of duplicate content as caused by common URL parameters. There is great information in that post, not least of which it validates exactly what a few of us have stated for a while: duplication should be addressed because it can water down your PageRank.

Double Trouble: Duplicate Content Problems

Maile suggests a few ways of addressing dupe content, and she also reveals a few details of Google’s workings that are interesting, including: (more…)

Resurrection of the Meta Keywords Tag

Danny Sullivan did a great, comprehensive examination of current status of the Meta Keywords tag, and his testing showed that both Ask and Yahoo will still use content in that tag as a relevancy signal. Both Google and Microsoft Live do not. His clear outline of the history, common questions, and contemporary testing of the factor were really helpful.

However, I think there’s still a case where Google may be using the Meta Keywords tag… (more…)

Facebook to Expose Profile Info

Facebook just announced that they are going to begin exposing a minimal amount of user profile information to people who are not logged-in to the service, including allowing the info to be crawled and indexed by search engines.

Facebook Homepage

I’ve previously blogged about how using LinkedIn is important for the purposes of professional reputation management, and this change that Facebook has announced today causes me to state that they should also be something that users integrate with for the purposes of networking, proactive reputation management, and good career building.

(more…)

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