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Posted By Chris On 1/4/2008 @ 4:40 pm In Conferences | 1 Comment
Quite a few sessions at this conference are focusing on “blended results” — the new paradigm that has been affecting search results pages layouts and listing rankings. Each of the search engines have been looking into folding their various specialized, vertical search contents into the main keyword search results pages in order to better expose that content and facilitate usage of those features.
Google’s introduction of Universal Search during 2007 was probably the most attention-getting paradigm shift in terms of bringing search marketers to realize that they frequently need to achieve good placement in each of the specialized vertical searches like Images, Local/Maps, Video, News, and etc. to help guarantee rankings and ongoing market-share.
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URL to article: http://www.naturalsearchblog.com/archives/2008/01/04/upcoming-appearances/
URLs in this post:
 Image: http://searchmarketingexpo.com/west/
 Local Search, and Blended Results: http://searchmarketingexpo.com/west/2008/full_agenda.shtml#local
 Online Retail and Blended Results: http://searchmarketingexpo.com/west/2008/full_agenda.shtml#onlineretail