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Upcoming Appearances

Posted By Chris On 1/4/2008 @ 4:40 pm In Conferences | 1 Comment

SMX West Speaker Badge 2008 [1]I’ll be speaking on the “Local Search, and Blended Results [2]” and “Online Retail and Blended Results [3]” panels at the SMX West conference in Santa Clara, California, February 26 – 28, 2008.

Quite a few sessions at this conference are focusing on “blended results” — the new paradigm that has been affecting search results pages layouts and listing rankings. Each of the search engines have been looking into folding their various specialized, vertical search contents into the main keyword search results pages in order to better expose that content and facilitate usage of those features.

Google’s introduction of Universal Search during 2007 was probably the most attention-getting paradigm shift in terms of bringing search marketers to realize that they frequently need to achieve good placement in each of the specialized vertical searches like Images, Local/Maps, Video, News, and etc. to help guarantee rankings and ongoing market-share.

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1 Comment (Open | Close)

1 Comment To "Upcoming Appearances"

#1 Comment By John W Ellis On 1/5/2008 @ 8:26 am

Chris,

Sorry to say I will miss it.

Come speak on the East coast soon, so we can share in the education as well.


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URLs in this post:

[1] Image: http://searchmarketingexpo.com/west/

[2] Local Search, and Blended Results: http://searchmarketingexpo.com/west/2008/full_agenda.shtml#local

[3] Online Retail and Blended Results: http://searchmarketingexpo.com/west/2008/full_agenda.shtml#onlineretail

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