Natural Search Blog

Fantastic Linkbait: Google doesn’t need to find Chuck Norris for you!

This is the funniest thing I’ve seen in a while – I saw this mentioned on John Battelle’s blog. Type “find Chuck Norris” into Google’s search form, and then hit the “I’m feeling lucky” button, and you’ll get this:

Finding Chuck Norris
(click to enlarge)

The result is a Google search results page with no listings and the message at the top states:

“Google won’t search for Chuck Norris because it knows you don’t find Chuck Norris, he finds you.”

But wait! This result page is actually a hoax, only pretending to be from Google! It’s actually produced by Arran Scholsberg. Arran is a student at Macquarie University in Sydney, Australia, and is a web designer and photographer.

This is a really clever piece of linkbait – a trick to get lots of people to link to your site by making particularly compelling or humorous content that people will inevitably want to send to their friends. As you may be aware, there’s a really funny internet phenomenon called “Chuck Norris facts” wherein people will list out all sorts of preposterous, hyperbolic statements about Norris, mainly emphasizing his macho-ness. There’s a large amount of traffic built around Chuck Norris facts, with loads of people vying for top positioning in search results pages for the keyword phrase, and lots of people emailing each other links and quotes to some of the funniest stuff. It’s been a pretty viral phenomenon.

Arran’s seemless integration into this is a really great bit of subtlety, directly hotwiring Google’s “I’m Feeling Lucky” searches to go directly to his webpage that pretends to be a judgment made by the Google algorithm or by some humorous programmers at Google.

How many other search marketers out there would love to hotwire Google’s search form for a particular keyword to go directly to the webpage of their choice, making users bypass all other competitor pages in the process?!? Arran has accomplished it. Someone should hire this guy as a linkbait designer.

buy cialis

5 comments for Fantastic Linkbait: Google doesn’t need to find Chuck Norris for you! »

  1. MyAvatars 0.2

    It fooled me until I finished your article. It looks exactly like a SERP from Google. Very impressive.

    Comment by Dan Perry — 1/28/2008 @ 1:24 pm

  2. MyAvatars 0.2

    We’ve been doing humor hook linkbait on the web since 1995 at

    It would be great to get your feedback on the comedy linkbait angle!

    Marketing Assistant
    zug. com/us/about/link-baiting.html

    Comment by linkbaiting services — 1/30/2008 @ 1:25 am

  3. MyAvatars 0.2

    Very cool – lol!

    Joel McLaughlin
    Phoenix Search Engine Optimization & Web Site Design.

    Comment by Joel McLaughlin — 2/2/2008 @ 3:05 am

  4. MyAvatars 0.2

    Chris I just posted a paper online regarding this:

    Comment by Arran Schlosberg — 3/10/2008 @ 9:22 am

  5. MyAvatars 0.2

    The reason sites have been dancing around recently is post Dewey, Google have been getting stuck into link baiters and negative bombs, the result some of the websites have disapeared off the face of the earth.

    Comment by Jim — 6/1/2008 @ 8:20 am

Leave a comment

* Do not use spammy names!

RSS feed for comments on this post. TrackBack URI

RSS Feeds
Aug Sep Oct Nov
Jan Feb Mar Apr
Jan Feb Apr May
Jun Jul Aug Sep
Oct Nov Dec  
Jan Feb Mar Apr
May Jun Jul Aug
Sep Oct Dec  
Jan Feb Mar Apr
May Jun Jul Aug
Sep Oct Nov Dec
Mar Apr May Jun
Jul Aug Sep Oct
Nov Dec    
Jan Feb Mar Dec
May Jun Jul Aug
Sep Oct Nov Dec