Natural Search Blog

Online Reputation Management Through Search at SMX West

I was interested to hear the presentations in the Reputation Monitoring & Management Through Search session at the SMX West Conference yesterday in Santa Clara, and the five presenters didn’t disappoint.

Andy Beal
(click to enlarge)

First up was Andy Beal, who I was particularly interested in hearing since this presentation came just after he announced his new online reputation management monitoring service, Trackur, and he also announced he’d have a number of free copies of his book at a booth in the exhibit hall later.

Additional speakers included Chris Bennett, Veronica “Niki” Fielding, David Wallace, and Jonathan Ashton.

Chris Bennet
Chris Bennett

David Wallace
David Wallace

Niki Fielding
Veronica “Niki” Fielding

Jonathan Ashton
Jonathan Ashton

I guess that the most interesting takeaway for me was in terms of how beneficial proactive online reputation management can be at insulating a company or person from negative press if/when something does arise in the blogosphere or in general internet space. Setting up a presence under your name in multiple different services like LinkedIn, Facebook, Flickr, YouTube, Myspace, etcetera can help you control the message about you that users will find on the first page of keyword results for your name.



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