Lawmakers Ask Charter Communications Not To Share Consumer Data With NebuAd
Two lawmakers have asked Charter Communications not to share data with NebuAd, a company that collects users’ web surfing information in order to enable advertisers to behaviorally target ad campaigns to them.
I previously wrote about NebuAd, and I highlighted that one major hiccup I saw with their business model was consumer sensitivity associated with private data.
It appears that NebuAd is facing the consumer resistance I earlier predicted.
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Posted by Chris of Silvery on 05/19/2008
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Filed under: General, Marketing, Security behavioral targeting, Nebu Ad, NebuAd, online privacy
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