[1]Two lawmakers have asked [2] Charter Communications not to share data with NebuAd, a company that collects users’ web surfing information in order to enable advertisers to behaviorally target ad campaigns to them.
I previously wrote about NebuAd [3], and I highlighted that one major hiccup I saw with their business model was consumer sensitivity associated with private data.
It appears that NebuAd is facing the consumer resistance I earlier predicted.