Whitepages.com Acquiring Snapvine, Focuses On Community Development
WhitePages.com is acquiring Snapvine, a service that allows people to associate audio files with various resources like social networks, photos, text, and blogs. Snapvine enables facilitates voice blogs, similar to podcasting, but perhaps with a little greater ease.
WhitePages states on their blog that they’ll use Snapvine’s technology to provide their users with free, private voicemail boxes. In addition, WhitePages will roll out other features such as email and SMS services.
I think this signals that WhitePages.com will be pursuing community development as an ongoing strategy to maintain and build their traffic. This could be a really strong strategy — encouranging community engagement could drive up usage and associated ad revenues considerably for the residential listings directory. WhitePages.com also offers yellow pages directory service through a partnership with Idearc’s Superpages.com.
Considering the rise of Twitter and other mobile phone services, VOIP applications like Snapvine could be poised to be the next big thing.
The Seattle Post-Intelligencer reports that the deal likely comes in below previous valuations for Snapvine.
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Posted by Chris of Silvery on 06/05/2008
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Filed under: Local Search, News, technology, Yellow Pages Snapvine, Social-Media, voip, white-pages, WhitePages.com
Voice advertising is going to be big.
Comment by Ryan S. — 6/6/2008 @ 1:27 am
WhitePages.com is believed to be very profitable with $70 million yearly revenues with 12 million monthly visitors. Enter those numbers in the Bizak Calculator and you get an estimate of almost $280 million with an EPV of $0.49. Plenty of capital to purchase Snapvine and others.
Comment by Bizak — 6/12/2008 @ 11:59 pm