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Whitepages.com Acquiring Snapvine, Focuses On Community Development

WhitePages.com Snapvine Merger [1]WhitePages.com [2] is acquiring Snapvine [3], a service that allows people to associate audio files with various resources like social networks, photos, text, and blogs. Snapvine enables facilitates voice blogs, similar to podcasting, but perhaps with a little greater ease.

WhitePages states [4] on their blog that they’ll use Snapvine’s technology to provide their users with free, private voicemail boxes. In addition, WhitePages will roll out other features such as email and SMS services.

I think this signals that WhitePages.com will be pursuing community development as an ongoing strategy to maintain and build their traffic. This could be a really strong strategy — encouranging community engagement could drive up usage and associated ad revenues considerably for the residential listings directory. WhitePages.com also offers yellow pages directory service through a partnership with Idearc’s Superpages.com.

Considering the rise of Twitter and other mobile phone services, VOIP applications like Snapvine could be poised to be the next big thing.

The Seattle Post-Intelligencer reports [5] that the deal likely comes in below previous valuations for Snapvine.

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