- Natural Search Blog - http://www.naturalsearchblog.com -

Cleaning up the Retail Site Navigation Mess

Beware: If you are an online retailer that has implemented “attribute-based” or “guided navigation [1]” schemes to make it easier for your shoppers to filter your products, stop what you’re doing, read my Search Engine Land article [2] that published today.

The technology may be great for users and conversion rates – but you can expect a lump of coal in your stocking from Google this Christmas. Find out why, what to do next: http://searchengineland.com/080904-175800.php [3]


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