Natural Search Blog


Town Changes Name For Better Google Rankings

This is just too cool to pass up mentioning in local search news: a town in Europe has decided to change it’s name in order to get better rankings in Google!

EUThe town of “Eu” in France has been edged out of search rankings for the term, since other pages about the European Union are ranking higher. According to them, they’re missing out on a lot of tourism because individuals simply cannot find information about them.

I’ve previously blogged in Ultimate Local SEO Tactics a tongue-in-cheek post recommending changing a town’s name for search optimization purposes, but I didn’t think it would actually happen!

Now, I’d say they possibly could save some money/trouble by first hiring some SEOs to try to help them rank for the term. For instance, it might be possible to get the Wikipedia page for Eu to rank on the first page.

In fact, I’ll call for a bit of generous community action here – why don’t all you other local SEO’s out there blog about this city and link to their Wikipedia page as well?  Let’s help that poor town out!

4 comments for Town Changes Name For Better Google Rankings »

  1. MyAvatars 0.2

    I think the mayor of that town is a tad misguided. Read my comment on Patrick Altoft’s post about it here http://www.blogstorm.co.uk/if-your-town-doesnt-rank-on-google-do-you-a-do-some-seo-or-b-change-the-towns-name/1984/

    Sure, a lil SEO could help them out but they’re not being realistic about the big picture and the real reason they are seeing a 30% drop in tourism.

    Comment by Stever — 2/27/2009 @ 5:41 am


  2. MyAvatars 0.2

    Its either they haven’t thought about hiring an SEO team to boost up their ranking or they did it but failed to help their ranking.

    Comment by Postergal — 2/27/2009 @ 9:35 pm


  3. MyAvatars 0.2

    I wonder how much cost should spent for changing infrastructure rather then hire top SEO company.if government will spent $1 for changing each citizen I wonder how much millions they will spent,well.I think they just lack of knowledge.here I agree,but it happen,it is is real and I admit this is “really unique thread “

    Comment by PerfectMOney — 3/3/2009 @ 4:40 am


  4. MyAvatars 0.2

    Wow, SEO is starting to penetrate the mainstream, it’s good to see, though I don’t think that changing the town’s name is the best way to go.

    Comment by Spanish Guardo — 5/7/2009 @ 5:40 pm


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