This is just too cool to pass up mentioning in local search news: a town in Europe has decided  to change it’s name in order to get better rankings in Google!
The town of “Eu” in France has been edged out of search rankings for the term, since other pages about the European Union are ranking higher. According to them, they’re missing out on a lot of tourism because individuals simply cannot find information about them.
I’ve previously blogged in Ultimate Local SEO Tactics  a tongue-in-cheek post recommending changing a town’s name for search optimization purposes, but I didn’t think it would actually happen!
Now, I’d say they possibly could save some money/trouble by first hiring some SEOs to try to help them rank for the term. For instance, it might be possible to get the Wikipedia page for Eu  to rank on the first page.
In fact, I’ll call for a bit of generous community action here – why don’t all you other local SEO’s out there blog about this city and link to their Wikipedia page as well? Let’s help that poor town out!