Natural Search Blog

Google Wave – Online Collaboration And Communication Revolution

Google Wave was released at the recent Google I/O event as a demo product. It is an amazing real time collaboration and communication platform with email, instant messaging and heaps more combined to form an awesome product.

The demo product is an HTML 5 applicaion built using the Google Web Toolkit. Wave is being released as an open source product. Its open platform encourages developers to build other Wave clients, extensions and embed waves in other web pages and platforms. The product is characterised by the 3P’s namely product, platform and protocol.

The brothers Jens and Lars Rasmussen from Google Australia are the creators of this incredible product. Their previous creation was Google Maps which is now the defacto standard for online mapping of geographical locations. This has taken a good couple of years to develop and bring it to its current form. Jens stressed this fact to the audience – You must remember that all this is happening in your browser.

A “wave” contains equal parts document and conversation where people can simultaneously work and communicate together with richly formatted text, photos, videos, maps and more.
Google Wave

How Google Wave Works

You create a wave and add contacts to it. All the contacts on your wave can use richly formatted text, photos, videos, gadgets and feeds from other sites on the web. All members can edit the wave directly and also insert replies. You can see all the edits in real time as the changes are made to the wave by others.You can be running a Firefox browser and your friend can be on Safari browser. You can add as many contacts as you want.

The playback feature is a very powerful feature. If a new contact joins the wave, she can see the collaboration and communication that has taken place in a certain form at that point of time. By clicking playback, she can see how the whole wave has evolved from the beginning to the point of time she joined the wave. This is a very powerful feature especially when teams are working on different parts of the same project document.

Some of the really cool features are:

Google Wave can be viewed as a platform with a rich collection of open APIs. This allows developers to build new extensions that can work with waves and also embed waves in other web services.

The Google Wave Federation Protocol is the basis for storing and sharing waves with the all important live concurrency mechanism which allows edits to be viewed in real time across contacts and services. This protocol is designed such that any user’s wave services can communicate with each other and with the Google Wave service. This is going to be achieved by making the Google Wave protocol code open source.

An excellent video on the Google Wave demo by the development team will give you a great idea of the amazing features that have been built into it.

Google is encouraging the developer community to create some cool apps that can be incorporated into the Google Wave before it is made public. You can sign up at to be notified of the release date when Google Wave is launched as a public product.

Ravi Venkatesan is a senior search marketing consultant at Netconcepts, our Auckland search engine optimisation company in New Zealand. He also posts regularly to the Online Marketer blog at

1 comment for Google Wave – Online Collaboration And Communication Revolution »

  1. MyAvatars 0.2

    Useful tool for internet users. Another first from Google.

    Comment by Postergal — 6/10/2009 @ 11:36 pm

Leave a comment

* Do not use spammy names!

RSS feed for comments on this post. TrackBack URI

RSS Feeds
Aug Sep Oct  
Jan Feb Mar Apr
Jan Feb Apr May
Jun Jul Aug Sep
Oct Nov Dec  
Jan Feb Mar Apr
May Jun Jul Aug
Sep Oct Dec  
Jan Feb Mar Apr
May Jun Jul Aug
Sep Oct Nov Dec
Mar Apr May Jun
Jul Aug Sep Oct
Nov Dec    
Jan Feb Mar Dec
May Jun Jul Aug
Sep Oct Nov Dec