I was tickled to see these SEO Superhero t-shirts that Covario was giving away to attendees of the SMX West conference in Santa Clara this week:
Naturally, I got my t-shirt sporting the SEO Superman-esque logo! I don’t wear t-shirts a whole lot, but this is one I’ll definitely wear sometimes.
It felt odd not to see Stephan Spencer, VP at Covario, at the SMX conference, since he’s been such a search marketing juggernaut over the past few years and his book, The Art of SEO, just came out. But, I understand that he may be hitting some other conferences, and these speaking gigs can sap the energy out of one really quickly.
There’s not a lot of companies that could pair themselves up with an SEO superhero promotion and still be taken seriously, but I think Covario can do it. I know from formerly working with Netconcepts that their automated SEO solution, GravityStream, is an awesome service, and pairing it up with Covario’s analytics makes for a very strong combination. As a technologist, I certainly think it’s best to simply program a site to have excellent optimization for search rankings, but I’ve seen time and again when large companies are unable to get past bureaucratic IT development processes to roll something out in a timely fashion. For those companies, GravityStream is a really good solution.
For all of you who also attended the SMX West conference, did you get your SEO superhero t-shirts? How often will you wear them?