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Texas Stadium Demolition Case Study – YouTube Still Tops For Video Promotion

Texas Stadium Implosion - Time Lapse [1]Whenever I know I’ll be near some major spectacle, I try to photograph it or video it. Not only are such events great practice for a search marketer, the content is great for getting links from individuals and from newspapers. So, when I heard about the scheduled Texas Stadium Demolition, I couldn’t resist, even though it was painfully early in the morning (7:00 a.m.).

I’ve written here before on how Flickr introduced videos [2] in order to compete with the popular YouTube. Flickr’s owned by Yahoo, while Google owns YouTube.

Both services have a huge usership, however, I think the community behavior is different in each one. There are people who love to look at still photos, there are people who love to watch videos, and there are people who love to do both. There are people who browse both services for entertainment and to view material of interest to them. YouTube only contains video content, while Flickr allows both. But, there’s relatively few videos in Flickr – I rarely run across any when searching by keyword within the service. While one may search for video-only in Flickr, it requires using the Advanced search form, which fewer people are likely to do. So, I’d imagine that there’s relatively few people who even realize that videos are available in Flickr.

Comparatively, if you ask someone where to go to find popular video clips such as music videos, most will likely tell you “YouTube”.

What this boils down to: if one desires to promote via video, YouTube still remains tops. It’s presented well in Google Search results, and it has a lot of devoted users who are searching within the vertical for video content. Flickr is still tops for promotion through photos.

My experiment with the Texas Stadium Implosion video [9] performed best in YouTube today, compared to Flickr (I embedded the Flickr version above [10]). My YouTube Texas Stadium video got over 1,000 views and 100 comments in less than 24hrs, so far. I uploaded the Flickr vid much later, but the rate of views for it is much lower. When people want to view an explosion, they want video. And, when they want video, they think of YouTube, first.

I’ve periodically updated a chart of various photo sharing services [11] which provide best image SEO value, and Flickr is still tops on that. I need to update that chart soon! For Video SEO, YouTube is still tops – so much so that I don’t think it even makes sense to do a comparison chart as I’ve done with images.

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3 Comments To "Texas Stadium Demolition Case Study – YouTube Still Tops For Video Promotion"

#1 Comment By Brian Thomas Clark On 4/22/2010 @ 12:11 pm

Interesting post, and great video, btw. I had no idea Flickr had added video. Shows how out of the loop I am in regards to Yahoo! products.

I work for an online video company and I have to say, isn’t it a bit obvious that YouTube would perform well on Google when it comes to their SEO? Granted, YT vids show up plenty in Yahoo video results, too, but Google is the main SEO driver here, and it seems that YouTube will always be tops for Video SEO in Google.

First time visitor to your site and I dig it. Subscribed, too. Thanks!

#2 Comment By Chris On 4/26/2010 @ 12:53 pm

Brian, you’d think that being a property the search engine owns would automatically equate with preferential rankings, but that hasn’t always been the case.

For instance, it used to be the case that Flickr photo pages were more deeply indexed and ranked better in Google than in Yahoo, who owned them.

More specific to Google — I think it’s still easier to find Flickr photos in Google Image Search than it is to find Picasa or Panoramio — both of which are Google properties. I think probably quite a few Googlers themselves use Flickr over Picasa/Panoramio!

#3 Comment By SEO New London On 1/24/2011 @ 9:30 pm

hi great video and thanks for the knowledge that Flickr introduced videos cool
thanks for the share