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SuperMedia + Dex One = SuperDex

Posted By Chris On 9/10/2010 @ 1:46 pm In brand names,Domain Names,Yellow Pages | No Comments

I was recently speculating about a possible SuperMedia – Dex One merger [1] which could be hinted-at by the two companies cross-distribution agreement [2]. If the two companies do merge, what might be their combined product or company brand name? Here’s a portmanteau brandname logo I came up with:

SuperMedia [3] + Dex One [4] = SuperMedia + Dex One = SuperDex [5]

Actually, I since discovered that “SuperDex” is the trademarked name of a chromatography product, so that potential brand name is in-use and not available!

Perhaps some other brand name could result from the theoretic union of yellow pages companies, like “SuperKnows” or “DexMedia”. Maybe even “DexPages” or “SuperOne”!

It would probably be ultimately least expensive to keep one dominant brand name — I think Superpages has more brand equity overall, so that’s what I would vote towards.


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URLs in this post:

[1] SuperMedia – Dex One merger: http://www.nodalbits.com/bits/supermedia-dex-one-cross-pollinate-precursor-merger/

[2] agreement: http://www.marketwatch.com/story/supermedia-and-dex-one-enter-cross-distribution-agreement-2010-09-08?reflink=MW_news_stmp

[3] Image: http://www.flickr.com/photos/silvery/4974501708/

[4] Image: http://www.flickr.com/photos/silvery/4974501670/

[5] Image: http://www.flickr.com/photos/silvery/4972512914/