About Contributor Paul O'Brien
- Number of posts contributed
- 2
- Website
- seobrien.com
- Email Paul
- Profile
- Paul O'Brien - Strategic Manager of Interactive Marketing - HP Home and Home Office Store, Hewlett-Packard Paul is responsible for overseeing HP's online marketing programs directing search engine optimization, paid search, comparison shopping, affiliate marketing, and banner portal advertising. Through paid search, HP leverages advanced behavioral optimization to reach consumers with a keyword campaign that includes over 18,000 keywords on nearly close to 15 search engines. Paul brings a unique perspective to Interactive Marketing having been on both sides of the table. Prior to HP, Paul managed Advertising Solutions at Yahoo! where he directed marketing campaigns for Yahoo!'s tech industry advertisers. He oversaw sales programs operations and the development of portfolio marketing techniques for the technology industry in Small business, Yahoo! Shopping, Search, early instances of Yahoo! Tech, the Homepage, and other properties. Previously, he was a consultant for various web portals designing and developing Web sites, e-commerce, and marketing strategies.
Posts by Paul:
In other news, a new free Clinic
Search Engine Journal today opened free SEO Clinic for sites in need of optimization or with specific challenges that have not been overcome.
A group of leading SEOs including Carsten Cumbrowski, Ahmed Bilal, and Rhea Drysdale will review one submission per week delivering a thorough review of usability and site navigation, link building, and copywriting from the perspective of placement in the four leading engines (Google, Yahoo!, MSN and Ask).
It’s clear though that “free” is as free as having your site criticized in one of the SEO clinics experts like to host at conferences. If chosen for review, the findings and recommendations will be posted for others to peruse. I’d do as much myself and appreciate their efforts to help others with these case studies but as a website owner, someone responsible for SEO, or marketing manager for a major brand, I might not be so inclined to have my successes and failures outlined in detail for everyone to see. That concern aside, I do hope they get some quality sites and develop a thorough library of reviews (perhaps I’ll sign up myself!).
To participate, simply contact the team here.
Popularity: 9% [?]
Posted by Paul O'Brien of seobrien.com on 02/27/2007 | Permalink | 
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Trackback | Comments (0) | Comments RSS | Filed under: Content Optimization, General, HTML Optimization, Link Building, PageRank, SEO, Search Engine Optimization, Site Structure, Spiders
Questions for SEOs
A few weeks ago Stephan invited me to their motley crew and though I start with great enthusiasm, I’ve had many sleepless nights considering how to make a first impression. I’m Paul O’Brien and while I, as do many, write a blog of my own at seobrien.com, I am grateful for the opportunity to share, amongst the tremendous SEO experience that Chris, Stephan, and Brian bring to the table, my natural search perspective and experience from Yahoo! and HP. My background lies in advertising, paid search, comparison shopping, and brand and demand gen advertising; SEO is only a part though it consistently remains the most beneficial. I’m a practical SEO, heavy in analytics and science, dependant on resources and support, and light on the technology; hopefully, I can share with you something of value.
At the risk of not delivering to your expectations, or perhaps merely my own, I thought I’d start simple. I noticed that over a year ago Stephan posted a great series of questions for SEOs, questions about the industry, the practice of SEO, and our future. Missing from NaturalSearchBlog is a discussion of the appropriate questions to ask an SEO when seeking support. Here are my thoughts:
- What techniques do you use to achieve rankings?
- Avoid companies that focus on getting you links or promise you top placement
- What risk is involved with the methods you suggest?
- Every technique has risk, get an answer and weigh it against the benefit. Consider that risks include a wide variety of hurdles and challenges such as IT intensive projects, adverse impacts on your brand, or withdrawal of your site from natural search results.
- What will happen if our relationship is dissolved?
- They should be able to get in, do some work, and get out, leaving you with the experience to maintain your optimized site
- Yes, you might want a full time, ongoing SEO but you don’t need one
- Can you show me examples of past work?
- You bet they can
- What was the client’s ROI?
- Sure, SEO is “free” in that it doesn’t have a marketing cost but good SEOs know the cost that went into their service, IT/engineering resources, copywriting, etc. Don’t be sold on just the improvements in traffic, position, or the growth in revenue, what was required to deliver that?
- What increases in traffic are reasonable to expect?
- This is tough because it depends on your site, but that’s why you should ask, expect an answer that is relative to your site and details that show how your experience is unique
- How long until I start to see results?
- What would you expect from OUR end to aid your work?
- Important because the answer is NOT ‘nothing’
- What were some of your top search ranking achievements?
- Do you offer any other internet marketing services to supplement your SEO offerings?
Look for a company that understands your business, marketing, technology, and the internet extensively. Most importantly, do not shop around based on price. You don’t want a deal as you need expertise while at the same time, SEO isn’t really expensive rocket science (it is alien for most people but not rocket science).
Find a professional that meets your needs, start with these questions, let us know what works for you, and what you look for from an SEO.
Popularity: 9% [?]
Posted by Paul O'Brien of seobrien.com on 11/29/2006 | Permalink | Email
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Trackback | Comments (0) | Comments RSS | Filed under: Best Practices, General, SEO, Search Engine Optimization, Tools, Worst Practices
