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First up was Andy Beal, who I was particularly interested in hearing since this presentation came just after he announced his new online reputation management monitoring service, Trackur, and he also announced he’d have a number of free copies of his book at a booth in the exhibit hall later.

Additional speakers included Chris Bennett, Veronica “Niki” Fielding, David Wallace, and Jonathan Ashton.

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But over time, I’ve heard other experts stating that their research shows that having ad presence for brands along with natural search ranking appears to enhance overall click through rates in a synergistic manner. And, with greater experience, I’ve seen a number of cases when companies really should be buying their own brand name keywords for ads!

I see that George Michie over at the Rimm-Kaufman Group criticized a recent Microsoft study claiming that some advertisers are wasting money by buying their own brands in paid search ads — and I think George was right to criticize this. Read on and I’ll elaborate…

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In this article and in the redirection article, I’m criticising Coca-Cola’s technical design quite a bit, but I’m not trying to embarrass them — like any good American boy, I love Coca-Cola (particularly Coke Classic and Cherry Coke). In fact, this could ultimately benefit them, if they take my free assessment and use it as a guide for improving their site. I’m doing this because Coca-Cola is the top most-recognized brand worldwide, and the sorts of errors they’re making in their natural search channel are all too common in ecommerce sites. I chose Coca-Cola’s e-store because they make such a great example of the sorts of things that online marketers need to focus upon. If such a juggernaut of a company, with huge advertising and marketing budgets makes these sorts of mistakes, you could be making them, too.

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Source: Google internal documents outed earlier today on Natural Search Blog.

Information related to the deal was discovered by this reporter while browsing through 3D images of buildings created with Google Sketchup (while researching an article on Sketchup’s University Contest). Apparently, Google personnel had generated a new façade of the building in the application in order to use the images in a proposal to bail out the museum. Due to a temporary glitch, links to the confidential building diagrams showing a new exterior could be found for a short while in the application’s online data warehouse. These images showed a new logo reading “Googleheim�, apparently a cross between the well-known Google brand name and the Guggenheim name.

The proposed exterior showed the newly Google-ized logo broadly splashed across the museum, replacing the much smaller signature letters of the current museum name. Other information regarding the deal was leaked by a few unnamed sources within the company, and the deal was subsequently confirmed to by Google spokesperson, Erin Fors.

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257 Viagra Drive, Cialis, Texas

(Ugh! I’m probably going to regret using those keywords in my blog posting!)

Until Steven joked about this, it just hadn’t occured to me to even consider using a city name for keyword optimization purposes. It’s undoubtedly far-fetched, but I began to wonder, is it within the realm of possibility? Actually, I think it is. So here’s this post - an addendum of sorts on my previous article. Here’s two more local search optimization strategies which are so extreme, so over-the-top, that I’ll label them “Ultimate Local Search Optimization Tactics”. Someone with enough money and desire might be able to pull one of these off!

So, read on if you’re morbidly curious, and don’t worry, Dave Naffziger, these are so extreme that they’re unlikely to cause you to lose any sleep!

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Well, one of her fundraising methods is to sell t-shirts with humorous phrases on them referring to milk and breastfeeding, and the one bearing the slogan, “The Other White Milk” attracted the ire of the National Pork Board who own the trademark “The Other White Meat”. Laycock blogged about the National Pork Board’s demands, and many other bloggers jumped to her defense in a small blogstorm.

Most folx mentioning this failed to mention what use the National Pork Board has put “The Other White Meat” slogan to: avoiding controls on how they spend money. Read on and I’ll elaborate. (more…)