Asian & Chinese PPC & SEM - Netconcepts Marketer Allen Qu to Speak at SMX China @ Timev
Many of you know that Netconcepts not only operates out of Madison, Wisconsin, but we also have offices in New Zealand, and we do quite a bit of internet marketing and website design work in the still-nascent Asian and Oceanic markets.
For those interested in our work in SEO & SEM in Asia, one of Netconcepts’ marketers, Allen Qu, will be speaking at the upcoming SMX China @ Timev conference in Xiamen, China during April 18 & 19.
I had a chance to visit with Allen back in February, and I can tell you he is extremely savvy in managing our client’s PPC campaigns that are running in Chinese search engines such as Baidu and Google China. Allen will be speaking at SMX China on a panel focussed on PPC ad management, although he is also expert in natural search marketing as well.
Chinese and Asian search markets are considered to be the new frontier in terms of areas for greatest potential future revenue and search audience growth.
If you’re interested in contacting our New Zealand office from the US, their morning office hours overlap US afternoon hours on Mondays through Thursdays. Our NZ office can be phoned at: +64 9 476-4601
Popularity: 9% [?]
Posted by Chris Silver Smith of Netconcepts on 04/02/2008 | Permalink | 
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Filed under: Advertising, Conferences, Marketing, Monetization of SearchAsia SEM, Asian SEM, China SEM, Chinese SEM, SMX China
Dallas Wordcamp 2008 Followup
I spoke at Wordcamp here in the Dallas area (in Frisco, actually) this past weekend, and had a great time meeting the participants. I spoke on SEO for Bloggers, and provided a number of tips on building a blog’s traffic and promotion of blogs. Many of the tips were material that I’ve learned from Netconcepts’ company president, Stephan Spencer, and others in our company.
Wordpress is probably the best blogging platform around in terms of search engine optimization features, both built-in and available through plug-ins. Netconcepts sets up highly-optimized blogs for many of our clients and we even recommend setting up entire websites on Wordpress due to the ability to easily delegate editing functions among many employees as well as for the SEO potential. Our Netconcepts and GravityStream websites are both set up on Wordpress, for example.
One question someone asked during my session which I didn’t know the answer to was whether our SEO Title Tag Plug-in works on the new version of Wordpress (with built in wp tags) and the answer is yes - it has been updated to work with wp built in tags and tested on 2.3- not tested on 2.5 yet. (Thanks to Kerry Mann for helping me answer this one.)
Finally, here is a copy of the presentation I gave that a number of attendees have requested.
Popularity: 10% [?]
Posted by Chris Silver Smith of Netconcepts on 04/01/2008 | Permalink | Email
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Filed under: Blog Optimization, Conferencesblog promotion, blog search engine optimization, blog seo, WordPress
Online Reputation Management Through Search at SMX West
I was interested to hear the presentations in the Reputation Monitoring & Management Through Search session at the SMX West Conference yesterday in Santa Clara, and the five presenters didn’t disappoint.
First up was Andy Beal, who I was particularly interested in hearing since this presentation came just after he announced his new online reputation management monitoring service, Trackur, and he also announced he’d have a number of free copies of his book at a booth in the exhibit hall later.
Additional speakers included Chris Bennett, Veronica “Niki” Fielding, David Wallace, and Jonathan Ashton.
Popularity: 6% [?]
Posted by Chris Silver Smith of Netconcepts on 02/28/2008 | Permalink | Email
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Filed under: Best Practices, Conferences, brand namesOnline Reputation Management, Reputation Monitoring, reputation-management
Google’s Ranking Advice in Blended Search at SMX West
Just a quick post here on some simple tips that David Bailey of Google advised in this morning’s session on “The Blended Search Revolution” at the SMX West conference in Santa Clara:
- Publish high-quality, well-captioned images;
- Have pages which already have good PageRank (use traditional SEO to achieve);
- Create a Google Video Sitemap;
- Update business listings in Local Business Center;
- Submit your feed to Google Product Search;
- Create a high-quality company blog;
Popularity: 54% [?]
Posted by Chris Silver Smith of Netconcepts on 02/26/2008 | Permalink | Email
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Filed under: Conferences, Content Optimization, Google, HTML Optimization, Image Optimization, Local Search Optimization, PageRank, SEO, Search Engine Optimizationblended search, David-Bailey, Google, SEO, SMXWest08, Universal-Search
Upcoming Appearances
I’ll be speaking on the “Local Search, and Blended Results” and “Online Retail and Blended Results” panels at the SMX West conference in Santa Clara, California, February 26 - 28, 2008.
Quite a few sessions at this conference are focusing on “blended results” — the new paradigm that has been affecting search results pages layouts and listing rankings. Each of the search engines have been looking into folding their various specialized, vertical search contents into the main keyword search results pages in order to better expose that content and facilitate usage of those features.
Google’s introduction of Universal Search during 2007 was probably the most attention-getting paradigm shift in terms of bringing search marketers to realize that they frequently need to achieve good placement in each of the specialized vertical searches like Images, Local/Maps, Video, News, and etc. to help guarantee rankings and ongoing market-share.
Popularity: 23% [?]
Posted by Chris Silver Smith of Netconcepts on 01/04/2008 | Permalink | Email
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Filed under: Conferencesblended search, internet retail, Local Search, online retail, SERPs, Universal-Search
Search Engine Strategies Chicago 2007
I’ll be speaking at the upcoming Search Engine Strategies (SES) Conference in Chicago during the first week of December.
Seth Godin, author of Permission Marketing and multiple other books will be one of the keynote speakers at the conference, which is way cool — probably well worth hearing.
I’m travelling back and forth in the next few weeks, so I may only be present at the conference the same day as when I’m speaking. If you’re interested in speaking with me that day, hang around after the panel session or drop me a note in advance.
Popularity: 13% [?]
Posted by Chris Silver Smith of Netconcepts on 11/16/2007 | Permalink | Email
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Filed under: Conferences, Image Optimization, SeminarsConferences, Search-Engine-Strategies-Conference, ses, SES-Conference, Seth-Godin
SMX Local & Mobile Conference Discount
If you haven’t decided to attend the Search Marketing Expo Local & Mobile Conference on October 1 & 2, you’ll be missing out on the newest tips and information for two overlapping search segments that are considered to contain some of the fastest-growing marketing potential of any media around. The consensus prediction is for $8 billion in total ad spending by 2010!
I’ll be speaking on the subject of “Managing a Local/Mobile Search Marketing Campaign” on the morning of the first day. There are also a number of other interesting presentations that I plan to attend, covering subjects such as Local SEO, Pay-Per-Call Advertising, Mobile SEO, Mobile Advertising, and LoMo.
For readers of Natural Search Blog, we’re able to offer a conference discount of 20% off the full registration price if you sign up now. Just go to the SMX Local & Mobile 07 registration, and enter our discount code:
SMX20OffLM
Google’s advent of Universal Search has propelled content from a number of search verticals into the main results page, including content from Local Search in many cases. This development has opened the eyes of many marketers to the fact that businesses with local components really need to specifically target their content to appear optimally under this new paradigm. (more…)
Popularity: 7% [?]
Posted by Chris Silver Smith of Netconcepts on 09/18/2007 | Permalink | Email
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Filed under: Conferences, Local Search, Mobile Search, SeminarsLocal Search, LoMo, Mobile Search, Search-Marketing-Expo, SEM-Conferences, SEO-Conferences, SMX, SMX-Local-&-Mobile
Google Dance
Here are some of my pix from the Google Dance last week.
Google Dance 2007 logo & party invite
Google Dance, if you don’t know, is humorously named after “Googledance” a colloquialistic term used by webmasters to describe how the Google search results used to sort of “dance around” for a few days during major PageRank or indexing updates. Google re-co-opted the term, if that’s the right word, and use “Google Dance” to refer to the annual party they throw for search engine marketing experts attending the Search Engine Strategies (”SES”) Conference every year.
Click through to see more pics from Google Dance as well as some from the SES Conference.
Popularity: 5% [?]
Posted by Chris Silver Smith of Netconcepts on 08/27/2007 | Permalink | Email
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Filed under: Conferences, GoogleGoogle, Google-Dance, Googledance, SES-Conference
Target Universal Search via Image SEO - SES San Jose 2007
I’ll be speaking at the Search Engine Strategies Conference in San Jose later this month, on the “Images & Search Engines” panel on the second day. The topic of my presentation will be on using Image Sharing Sites for SEO, and I focus particularly upon optimizing through Flickr. I’ll again be speaking with Liana Evans, and Shari Thurow, and we’ll be joined this time with Cris Pierry who is Director of Web & Multi-Media Search at Yahoo!, as well as James Jeude who is Senior Product Manager at Ask.com.
If you’ve missed this session previously, I’d encourage you to consider attending it. The advent of Universal Search at Google has resulted in the integration of top results from other areas of Google’s various vertical searches, smashing together their previous “siloed” sections. Clearly, top placement in each of those silos can now improve your chances of having content appear on the first page of the core web search results, so tips on top placement in Image Search may now be a vital strategy for you as you work upon improving and maintaining rankings on various keyword terms.
I’ve previously written and spoken on optimizing for Image Search, and using images for SEO purposes, and I recently wrote some tips on using images for local search optimization - another of the top three most-popular vertical searches.
Even if you’re working on a site that you don’t feel really lends itself to an image optimization strategy, I’d challenge you to rethink that! Even if you’re in a particularly “dry” industry, you likely could take photos of your products or your employees performing your services, and you could be using those photos for the purposes of SEO. How about even photographing portions of your fabrication process? Not only could those pix get you placement in Image Search as well as with the images component of Universal Search, uploading those pix into some of the more popular image sharing sites out there could result in improving your inbound links, helping to build your overall PageRank. Industries which don’t immediately seem compelling subjects for images may enjoy even greater potential in this area, because the competition might never clue into the advantages of integrating images into the site and into an overall search marketing strategy.
Also at SES San Jose, Marissa Mayer, Google’s Vice President of Search Products & User Experience, one of the core inventors of their Universal Search design, will be participating in the keynote conversation with Danny Sullivan on Day 3 of the conference - a session I’d highly recommend as “not-to-be-missed”!
Popularity: 9% [?]
Posted by Chris Silver Smith of Netconcepts on 08/06/2007 | Permalink | Email
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Filed under: Conferences, Google, Image Optimization, SEO, Search Engine OptimizationImage-Sharing-Sites, Images-&-Search, Marissa-Mayer, Search-Engine-Strategies-Conference, SES-San-Jose, Universal-Search
AMA Hot Topic Series: Search Marketing Chicago
The AMA Hot Topic Series on Search Marketing in Chicago this past Friday went well. Presentations were given by Stephan Spencer (Netconcepts), Alan Rimm-Kaufman (Rimm-Kaufman Group), Neil Patel (Advantage Consulting Services), Trevor Foucher (Google), Mike Moran (IBM & author of the Biznology Blog) and myself, Chris Silver Smith (Netconcepts GravityStream).
This was the last leg of the tour, but I understand that this day-long seminar is to likely begin touring anew through additional cities this Fall. If you’re interested, stay tuned and watch the AMA site’s events pages for upcoming dates.
As promised, here’s my PowerPoint presentation on how Content is the Basis of SEO. (8.4 mb download)
Popularity: 5% [?]
Posted by Chris Silver Smith of Netconcepts on 06/25/2007 | Permalink | Email
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Trackback | Comments (1) | Comments RSS | Filed under: Conferences, Seminars