AMA Hot Topic Series: Search Marketing in San Fran
The San Francicso leg of the American Marketing Association’s Hot Topic Series on Search Marketing this past Friday was really great! The crowd was intimate, which allowed all of us speakers to mingle and have some quality discussions with folx, and the seminar/conference/workshop was excellently organized.
Read on for more details about the AMA Hot Topic Series day’s sessions.
Popularity: 14% [?]
Posted by Chris Silver Smith of Netconcepts on 04/25/2007 | Permalink | 
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Filed under: Conferences, Google, HTML Optimization, Keyword Research, Link Building, Marketing, SEO, Search Engine Optimization, Seminars, Social Media OptimizationAMA-Hot-Top-Series, AMA-Search-Engine-Marketing, American-Marketing-Association-Hot-Topic-Series-on-Sear, Google-Sitemaps, google-webmaster-tools, Search Engine Optimization
Sneak Peek: Chasing The Long Tail of Natural Search
Phew - After 7 long months slogging away, we will finally officially release the long awaited white paper “Chasing the Long Tail of Natural Search” next week Monday (Aug 7th) at SES San Jose and the Etail Philadelphia show.
One is always a little cautious about postulating grand theories into the wide world. But after studying over 1 million unique unbranded keywords across 25 major retailer search programs, we couldn’t resist - referring to the concept we outline as “Page Yield Theory.” This is an underpinning notion that the “long tail” of unbranded search keyword traffic is inextricably linked to the website’s number of uniquely indexable site pages. To those of us who subscribe to the “every-page-should-sing-its-own-song” philosophy, that seems like an obvious statement.
Yet the challenge behind it, and the impetus for the research, arose from the fact that many (unoptimized) well-branded multichannel retailers have 10’s/100’s of thousands of unique and indexed website pages. However most of their natural search traffic (usually over 90%) comes from searches related to their own company name. How could such strong brands and massive websites produce such little traffic for generic terms, terms other than the company name?
Popularity: 6% [?]
Posted by Brian Klais of Netconcepts on 08/04/2006 | Permalink | Email
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Filed under: Conferences, Keyword Research, Monetization of Search, SEO, Search Engine Optimizationkeyword-optimization, Long-Tail, Retail-Marketing, yield-optimization
How much traffic does the top keyword position garner on Google?
Have you ever wondered how much traffic the top keyword position on Google can bring a site, for a hotly-contested term? Or, how much traffic does the top slot get you, compared with the second slot?
Most of the major SEOs and top companies keep such figures as closely-guarded secrets. Even the search engines keep the numbers of searches by various keywords secret, using various techniques to hide actual values.
The much-touted Eye Tracking Study conducted by Enquiro and Did-It show that the first listings on Google SERPs are looked at and clicked upon the most by users. Most pros already concluded this through common sense, but it’s difficult to get actual traffic amounts associated with the rankings of listings on SERPs.
I’m going to change this situation right here, right now, thanks to new data that Google has graciously begun providing to the public, and thanks to a brief reshuffling of rankings on a top keyword for one of the sites that I manage. Read on, and I’ll elaborate.
Popularity: 8% [?]
Posted by Chris Silver Smith of Netconcepts on 05/31/2006 | Permalink | Email
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Filed under: Google, Keyword Research, Market Data, Tools, Tracking and ReportingGoogle, Google-Trends, Keyword-Analysis, Keyword-Positions, Keyword-Rankings, Top-Position
The Keyword Index Is Out: $1.39, On Avg.
Interestinghttp://battellemedia.com/archives/002496.phpFathom’s quarterly index is out, and prices “eased� a bit (3%). Average keyword price is $1.39. From the release:
Popularity: 5% [?]
Posted by Brian Klais of Netconcepts on 04/21/2006 | Permalink | Email
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Filed under: Keyword Research, Paid Searchaverage-bid-amounts, Keyword Research, Keyword-Index, ppc
Google’s new keyword suggestion tool
Undoubtedly the brand new Google Suggest service was built for the benefit of users not SEOs (search engine optimizers), but us SEOs can certainly appreciate the elegance and utility of Google’s new creation. The way Google Suggest works: start typing and it suggests search keywords. With a few keystrokes you have alternate search terms (keywords) to consider chasing in your SEO efforts. For example, if you’re an online music store going after “buy cds” as a keyword you can quickly see that “buy cd” and “buy cds online” are two alternative keywords to potentially chase as well. Just to the right of each search term is the number of search results competing for that search term. Looks a like it could be sorted in order of search popularity, too. Thanks, Google!
Popularity: 2% [?]
Posted by Stephan Spencer of Netconcepts on 12/28/2004 | Permalink | Email
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Google Desktop: Total Search Recall
Google Desktop Search gives customers “Total Search Recall” capabilities - altering search engine optimization as we know it
Popularity: 3% [?]
Continue reading »Posted by Brian Klais of Netconcepts on 12/13/2004 | Permalink | Email
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Filed under: Google, Keyword Research, Searchingdesktop-search, Google, Google-Desktop
Dubious data from Trellian’s keyword research tool
On the face of it, Trellian’s PrioritySubmit.com keyword research tool is quite cool. Paying subscribers can get a full year’s worth of historical keyword popularity data. Finally, a way to quantify the seasonality of various keyword markets!
However, I have to say after using it, I’m not real impressed. The main problem I have with it is that I just don’t find their data to be believable. Too many discrepencies, too many gaps. Let me show you some specifics…
For starters, witness a huge spike in searches for “Christmas shopping” mid-year. Then it’s relatively flat during the Christmas buying season?!? This next one leaves me totally incredulous: no activity whatsoever throughout the year for the search term “holiday shopping” except April, May, and, to a lesser extent, December. Finally, for the very popular search term “shopping,” the month of April appears to have been totally lost.
So, although the PrioritySubmit tool sounds good in theory, until their data starts looking a lot more credible, I’ll be relying on WordTracker, Overture’s Search Term Suggestion Tool, and Google’s Keyword Sandbox for studying keyword popularity with search engine users. (In case you’re curious, according to Overture’s tool, keyword searches across Yahoo! and the rest of Overture’s network during the month of October for “Christmas shopping” was 13985, for “holiday shopping” was 2751, and for “shopping” was 2273098.)
Popularity: 3% [?]
Posted by Stephan Spencer of Netconcepts on 11/22/2004 | Permalink | Email
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