Natural Search Blog


Dan Heath, 5th Keynote at SES San Jose 08

Dan Heath, one of the co-authors of the book, “Made to Stick“, spoke on the last day of the Search Engine Strategies conference, last week. Dan is a Consultant to the Policy Programs for the Aspen Institute.

SUCCES - Sticky Idea Hallmarks by Dan Heath
Dan Heath presenting Made To Stick’s hallmarks of sticky ideas:
Simple, Unexpected, Concrete, Credible, Emotional, Stories.

Dan presented the main concepts from his book, covering why some ideas survive and spread while other ideas die. As with a number of SES conferences in the past, many attendees apparently decided that this last day of the conference would be of lesser worth, so the audience for this keynote was a lot sparser than on previous days. This was a shame, because, aside from the Orion Panel discussion, this preso was likely the one that would’ve been of the highest worth to marketers.

How do you introduce an idea so that it may catch fire and spread? What are some characteristics of sticky ideas that make them viral and persistent? (more…)

Web 2.0 Conference: SEO 101 Workshop

Web 2.0 Expo New York 2008I’ll be delivering a brief course on the basics of SEO at the Web 2.0 Expo conference in New York, September 16th. The Web 2.0 Expo is co-produced by TechWeb and O’Reilly Media.

My course on “SEO 101” is a not-to-be missed session for any search marketer who wishes to learn the basics of “organic” or “natural” search engine optimization (a.k.a. “SEO”). While basic SEO principles are really very simple to incorporate in web site design, most companies fail to exploit them when building out their web pages and internet applications — losing out on traffic and marketshare. Adjusting a site to include just a few of the basics can increase traffic and associated sales significantly.

I’ll be speaking along with the legendary Neil Patel, who is renowned as a social media marketing guru. Neil will be covering the basics of social media optimization, or “SMO”.

Great Material For In-House SEOs

I’ll be giving a presentation at the upcoming Search Engine Strategies “SES” San Jose conference on “How to Speak Geek: Working Collaboratively With Your IT Department to Get Stuff Done“.

Hear me speak badge - SES San Jose 08
Search Engine Strategies Conference

This promises to be a great session, and I have some cool tips to impart on how to effectively communicate with one’s technology department staff in order to break down barriers, cut through red tape, and get changes deployed to bang up site traffic. (more…)

Search Engine Strategies Chicago 2007

I’ll be speaking at the upcoming Search Engine Strategies (SES) Conference in Chicago during the first week of December.

Search Engine Strategies Chicago

Seth Godin, author of Permission Marketing and multiple other books will be one of the keynote speakers at the conference, which is way cool — probably well worth hearing.

I’m travelling back and forth in the next few weeks, so I may only be present at the conference the same day as when I’m speaking. If you’re interested in speaking with me that day, hang around after the panel session or drop me a note in advance.

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SMX Local & Mobile Conference Discount

If you haven’t decided to attend the Search Marketing Expo Local & Mobile Conference on October 1 & 2, you’ll be missing out on the newest tips and information for two overlapping search segments that are considered to contain some of the fastest-growing marketing potential of any media around. The consensus prediction is for $8 billion in total ad spending by 2010!

SMX Local & Mobile Speaker

I’ll be speaking on the subject of “Managing a Local/Mobile Search Marketing Campaign” on the morning of the first day. There are also a number of other interesting presentations that I plan to attend, covering subjects such as Local SEO, Pay-Per-Call Advertising, Mobile SEO, Mobile Advertising, and LoMo.

For readers of Natural Search Blog, we’re able to offer a conference discount of 20% off the full registration price if you sign up now. Just go to the SMX Local & Mobile 07 registration, and enter our discount code:

SMX20OffLM

Google’s advent of Universal Search has propelled content from a number of search verticals into the main results page, including content from Local Search in many cases. This development has opened the eyes of many marketers to the fact that businesses with local components really need to specifically target their content to appear optimally under this new paradigm. (more…)

MarketingProfs Webinar Today: SEO for Large Websites

I neglected to mention that I’m to be interviewed today by Stephan Spencer in a MarketingProfs webinar we’ve entitled “Search Engine Optimization (SEO) for Really Big Websites” at 12:00 Noon, Eastern Time. We’ll go over a number of basics and issues for performing SEO at an enterprise level, and I think you’ll find some good information in the topics we’ll be covering. The cost is $99 and the seminar will go for 90 minutes. If you can’t attend it today, don’t worry because there will be a recorded version of it available later.

AMA Hot Topic Series: Search Marketing Chicago

The AMA Hot Topic Series on Search Marketing in Chicago this past Friday went well. Presentations were given by Stephan Spencer (Netconcepts), Alan Rimm-Kaufman (Rimm-Kaufman Group), Neil Patel (Advantage Consulting Services), Trevor Foucher (Google), Mike Moran (IBM & author of the Biznology Blog) and myself, Chris Silver Smith (Netconcepts GravityStream).

This was the last leg of the tour, but I understand that this day-long seminar is to likely begin touring anew through additional cities this Fall. If you’re interested, stay tuned and watch the AMA site’s events pages for upcoming dates.

As promised, here’s my PowerPoint presentation on how Content is the Basis of SEO. (8.4 mb download)

AMA Hot Topic Series: Search Marketing in San Fran

The San Francicso leg of the American Marketing Association’s Hot Topic Series on Search Marketing this past Friday was really great! The crowd was intimate, which allowed all of us speakers to mingle and have some quality discussions with folx, and the seminar/conference/workshop was excellently organized.

Read on for more details about the AMA Hot Topic Series day’s sessions.

(more…)

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