Google Maps Now Allows Custom Categories For Businesses
Search Engine Roundtable notes that the Google Local Business Center is allowing businesses to enter their own, custom categories. While this new functionality has been around for a few weeks now, it is an important one and addresses a major need that both Mike Blumenthal and I have highlighted previously — I recently spoke about this issue again at the SMX West session on Local Search & Blended Results. Previously, businesses could only select business categories from an unusually short list of categories. Exacerbating the issue, some businesses achieved other category associations outside of Google’s sharply limited taxonomy when their listings found in other yellow pages providers such as Superpages were absorbed into Google Maps, including the more comprehensive categories found in those other content sources.
Under the new functionality, businesses may type in custom business categories, and the interface also provides helpful potential term using the Google Suggestion Tool:
Free-form categories is a slightly unique way to address the need of businesses. Yellow pages companies have traditionally offered businesses the option of categorization under many thousands of unique categories — on the order of twelve thousand to fifteen thousand categories in some cases. However, YP companies have also carefully considered and turned down requests for additions of completely new categories in some cases, mainly due to how yellow pages are constructed — if there are too few businesses in a category it won’t make monetary sense to add it into a directory. And, if the category name is too esoteric, consumers won’t search for it anyway.
With Google’s local search operating more closely as a straight keyword search tool, businesses could associate categories with themselves that are as specific as they desire without affecting usability or cost.
In other, related news, Google has announced that YouTube videos are now integrated with Google Maps, allowing businesses to add video info to their listings.
Popularity: 6% [?]
Posted by Chris Silver Smith of Netconcepts on 04/15/2008 | Permalink | 
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Trackback | Comments (0) | Comments RSS | Filed under: Google, Local Search, Maps, Online Directories, Searching, Yellow Pages
Consumers: Stop Dropping Yellow Pages Books At Our Doors!
I noticed this article from Boston today, “Bothersome business pages“, which outlines residents’ irritation over receiving print directories which go unused.
I’m seeing more and more articles on the subject — this article indicates that as consumers perceive that there’s low usage and little need for print yellow pages books, they’re also coming to believe that the books sent to them are an inconvenience and an unacceptable environmental waste. (I’ve also mentioned before how I find the print directories less worthwhile, even though I used to work for a major yellow pages company.)
Apparently the Cambridge city council and other cities are actually considering going so far as to enact laws requiring that residents must opt-in for receiving the books, or they might ban mass distribution entirely… (more…)
Popularity: 15% [?]
Posted by Chris Silver Smith of Netconcepts on 04/09/2008 | Permalink | Email
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Filed under: Local Search, News, Online Directories, Yellow PagesInternet-Yellow-Pages, Online-Yellow-Pages, Yellow Pages, yellow pages books
Independent Contractors Excluded from Google Maps
My article on How To Get On Google Maps Without An Address pubbed today on Search Engine Land - it outlines one of the top most frustrating issues facing some small businessmen who need to have listings in directories without including their street addresses. Google Maps, by policy, does not display listings for those who do not have street addresses, so smaller providers who might actually provide the best quality service work are left out in the cold when users perform local searches. Independent contractors (like plumbers, electricians, building contractors, etc) are the most affected by this issue, but some other businesses are also impacted.
My perception is that this lack of what is something of a standard among traditional yellow pages directories is due to Google’s desire to provide best user-experience. In a map search display, does it make sense to display items which can’t be pinpointed to the map?
My opinion is that it does make sense to do so, (more…)
Popularity: 64% [?]
Posted by Chris Silver Smith of Netconcepts on 02/11/2008 | Permalink | Email
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Filed under: Google, Local Search, Local Search Optimization, Maps, Online Directories, Yellow Pagesdirectories, Google-Maps, independent contractors, Local Search, Yellow Pages
Biz Profile Article Awarded the SEMMY for Local Search
My article, “Anatomy & Optimization of a Local Business Profile” was just awarded a SEMMY in the Local Search category for 2008.
Many thanks to all of you who voted for it! (more…)
Popularity: 6% [?]
Posted by Chris Silver Smith of Netconcepts on 02/01/2008 | Permalink | Email
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Filed under: Blog Optimization, General, Local Search, Local Search Optimization, Yellow PagesBlog Awards, Search Engine Marketing Awards, SEMMYs
The Kelsey Group Puts Print Yellow Pages On Notice
Over at Media Post, The Kelsey Group is quoted today saying that the erosion in usage of print yellow pages is likely to fall off at a higher rate this year — by 10% this year, compared with only 2% to 3% erosion in recent years.
They state that a combination of factors such as more users going to internet yellow pages and local search engines combined with a recession are propelling the rapid erosion. Concerningly, one can extrapolate that if print YP usage is dropping, advertiser dollars might also follow the herd.
As Greg Sterling points out, The Kelsey Group has historically been a very staunch defender of the print YP industry, so this article is a bit of a gut-punch to people in the legacy print business, even though anyone watching the trends over the last few years won’t find it all that surprising.
One thing the Media Post article doesn’t mention is how (more…)
Popularity: 41% [?]
Posted by Chris Silver Smith of Netconcepts on 01/11/2008 | Permalink | Email
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Filed under: Local Search, Market Data, News, Yellow Pagesiyp, Kelsey Group, Local Search, Online-Yellow-Pages, print-yellow-pages, Yellow Pages
ReachLocal Becomes Authorized Google Adwords Reseller
ReachLocal announced today that they’ve formed a strategic alliance with Google to become an authorized Adwords reseller. Kevin Heisler at SEW reports that this will give them a leg up on competitors in local search who won’t benefit from the same status in the Google ecosystem.
ReachLocal also sells local ads into Yahoo!, MSN, Ask, AOL, and my old company, Superpages.com.
I was privileged to be given a tour of the ReachLocal offices here in Dallas back in September, (more…)
Popularity: 26% [?]
Posted by Chris Silver Smith of Netconcepts on 01/08/2008 | Permalink | Email
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Filed under: Google, Local Search, Monetization of Search, News, Yellow PagesAdwords, Google, Google Adwords, Local Search, online-advertising, ReachLocal
Superpages.com Adds More User-Generated Content to the Local Mix
About a week ago, Idearc announced that Superpages.com had introduced more user-content features.
Previously, the primary component of user content on the site was limited to user ratings and reviews associated with business listings.
Some of the new features this recent upgrade added include allowing all users to enhance basic biz profile information, uploading pictures of organizations, wiki-like biz listing “blog” features which could allow simplistic blogging by businesses and/or could be used as a consumer comment or Q/A zone for each business since any user could submit info to them.
Of all the top online yellow pages and local search sites, I believe that Superpages may now have the distinction of having the greatest
Popularity: 31% [?]
Posted by Chris Silver Smith of Netconcepts on 11/14/2007 | Permalink | Email
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Filed under: Design, Local Search, Market Data, News, Online Directories, Social Media Optimization, Yellow Pagesidearc, Internet-Yellow-Pages, iyp, Local Search, superpages, Yellow Pages
ThinkLocal.com - Network Solutions’ Entry in Local Search
I noticed that Network Solutions has quietly added a play in the local search / IYP space - ThinkLocal.com. The site includes maps, weather, a yellow pages like search for businesses, and user review features.
I’ve thought for years that a site which allows people to search specifically for business websites would be a killer app, and Network Solutions has always had enough data to provide that very sort of thing through their status as a major domain name registrar. Unfortunately, I think no one site ever created a sufficiently broad directory of business websites, and Google, Yahoo! and MS Live have all evolved to fill that gap to some degree (it’d still be great to have the ability to only search for biz websites and not get unrelated content).
ThinkLocal doesn’t appear to be purely built from Network Solutions’ database, though. I found (more…)
Popularity: 13% [?]
Posted by Chris Silver Smith of Netconcepts on 09/27/2007 | Permalink | Email
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Filed under: Local Search, Online Directories, Yellow PagesInternet-Yellow-Pages, iyp, Local Search, Network-Solutions, ThinkLocal, Yellow Pages
Am I an SEO Dog? More On Toasting of Internet Yellow Pages
Donna Bogatin apparently disagreed with my article at SEL entitled “Google Trends: Yellow Pages Will Be Toast in Four Years“, posting a bit of a lurid headline herself: “Yellow Pages Trash Talking: The SEO Dog in the Google Local Fight“.
I didn’t really think that my article was quite “trash talk“, and I’m assuming from the article content that the “SEO Dog” referred to was perhaps myself, or perhaps the “dog” is my article conclusions, fighting for the ostensibly narrow viewpoint of all SEOs. Aside from the somewhat scathing disembowelment attempted, I thought it’d be informative for me to address some of the logic-faulty conclusions that were drawn.
Popularity: 19% [?]
Posted by Chris Silver Smith of Netconcepts on 09/25/2007 | Permalink | Email
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Filed under: Local Search, Market Data, Online Directories, Yellow PagesDonna-Bogatin, iyp, Local Search Optimization, local-SEO, Online-Yellow-Pages, Search-Engine-Land, SEO, Yellow Pages
Search Engine Optimization through Yellow Pages
There’s an interesting thread that appeared on Greg Sterling’s blog on Using IYPs as an SEO Strategy.
Some of the commentators pointed out that yellow pages ads are pretty costly, compared with those of the search engines. So, is using yellow pages as part of a search marketing campaign worthwhile for traffic and good for ROI? My answer is: Yes, yellow pages can and should be used as a major component of local search optimization. Yellow pages can be used for SEO, and here’s some details on how to approach it.
Popularity: 19% [?]
Posted by Chris Silver Smith of Netconcepts on 09/24/2007 | Permalink | Email
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