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Google Purchase of DoubleClick Under FTC Investigation

The NY Times reports that the U.S. Federal Trade Commission has started a preliminary antitrust investigation into Google’s planned $3.1 billion purchase of the online advertising company DoubleClick, an industry executive briefed on the agency’s plans said yesterday.

Some consumer groups have raised questions about privacy issues involved in having companies which handle more and more of the end-to-end process in users’ clickstreams through the internet, since holding more of the links in the process chain inevitably means being able to ascertain individual’s actions, interests, motives and desires in their day-to-day lives. Read on for more info.

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