Examples of Roof Ads
I thought it might be interesting to do a survey of roof ads from around the country, so here are a number of examples that can be found in online mapping systems such as Google Maps.
Roof Ad in New York City
If you recall, over a year ago I wrote a tongue-in-cheek post about how to optimize rooftop ads for best exposure in online maps, although some of the tips could actually be taken seriously if one did wish to market through advertising in this manner.
Roof Ads near Miami Airport (click to enlarge)
Now, most of the “roofvertisements” I could find were likely done with the intention of targeting promotional messages to airplane passengers, since most of the examples I can find are from buildings located near major airports. In happy serendipity for these companies, these ads are now also visible through the satellite images and aerial photos that have become table stakes for map search interfaces, so they’re getting dual use for them along with extra ad impressions. It’s pretty surprising to me that more companies haven’t painted promotional copy on their roofs, though, since I see tons of expansive, white roof “canvas” that would be ideal for this located near airports.
The Salvation Army in Seattle – (click to enlarge)
Click through for even more samples. (more…)
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Posted by Chris of Silvery on 08/30/2007
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Filed under: Advertising, Maps Advertisements, Advertising, Google-Maps, Guerilla-Advertising, Rooftop-Ads, Roofvertising, Satellite-Images
“Roofvertising” mentioned in the news
Greg Sterling and I were quoted in a news story in yesterday’s USAToday by Craig Wilson in an article titled “Shout a message from the rooftops to the world“, along with Google Earth’s Chikai Ohazama. The article is about how people are increasingly trying to use Google Maps and other online mapping systems to communicate messages or display ads through them. People place the messages on rooftops or other ground surfaces which may be seen via the satellite pix or aerial photos in those interfaces.
Rooftop Ads or “Roofvertising” is becoming more common
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Posted by Chris of Silvery on 06/05/2007
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Filed under: Advertising, Maps, News Advertisements, Advertising, Google-Maps, marriage-proposals, roof-advertising, Rooftop-Ads, Roofvertising, Satellite-Photos
