Natural Search Blog


Unique Content And Its SEO Implications

The world wide web is still dominated by content on websites though audio and video content have come to stay. There is no sign of textual content and its importance dissipating in the eyes of search engines in the future.

There is a crying need for unique quality content nowadays. Copywriters are in demand and I have come across cases where journalists in leading dailies and magazines have kicked their full time jobs and taken to writing content for the web. But the uniqueness of the content has come under the scrutiny of the major search engines.

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Google Map API to Now Include Ads

InfoWorld reports that at a conference yesterday, Google Maps engineer Andrew Eland announced that Google has integrated its AdSense program with Google Maps so that those using their Maps API and developer tools would be able to derive money off the clickthroughs to the map ads when displayed on their site pages.

Closeup - Ads in Google Maps
Detail – Google Map Ads

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Superpages Launches LocalServe Affiliate Program

Superpages.comI see that my former company, Idearc Media, finally launched the Superpages LocalServeSM Affiliate Program.

LocalServe was developed by one of the development teams reporting to me during the past year before I left, and it was quietly in beta release up until now.

This is a great way for local info sites and vertical industry-related sites to make money, and the content is perfectly compatible for those niche markets. Superpages has a very rich set of general listings and local search advertisers which can enhance the content of local and vertical sites, while also providing a good revenue stream.

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