LocalServe was developed by one of the development teams reporting to me during the past year before I left, and it was quietly in beta release up until now.

This is a great way for local info sites and vertical industry-related sites to make money, and the content is perfectly compatible for those niche markets. Superpages has a very rich set of general listings and local search advertisers which can enhance the content of local and vertical sites, while also providing a good revenue stream.

A hearty congratulations to two of my developers who put so much time and effort into it - Vlad Gutnyk and Roger Berry! Well done! They worked closely with Jim McDonald (Business Development Department) who was the product manager who provided the business requirements and user-acceptance criteria for the project.

Here’s a sampling of a few of the early adopters of the LocalServe program - you can view the content on their sites:

• Pegasus News, www.pegasusnews.com
• ResearchSpot, www.refspot.com
• catchTomorrow, www.catchtomorrow.com