Natural Search Blog


Increasing The Scope Of Existing PPC Campaigns Effectively

The complexity of Google Adwords is always on the rise and it takes time, skill and effort to achieve good results with PPC campaigns in terms of finding the sweet medium of increased conversions and reduced costs.

If you have an existing PPC campaign and it is performing decently, you can still increase its scope and hence improve its performance by targeting more keywords in the niche you are running your campaigns in.

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Search Engine Ranking Factors in 2009

Recently, SEOmoz released a fantastic biennial search engine rankings report. Every two years, SEOmoz interviews the top 100 minds in the SEO industry. This time, they have gathered data from the top 72 SEO professionals to give a clear idea of how the search engines rank documents.

This aggregate data gives any SEO professional the key factors that Google uses when it comes to ranking sites on the SERPs. It is a thoroughly interesting read and will assist all SEO professionals be it a beginner or an advanced level practitioner.

(more…)

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