Natural Search Blog


Good Practices SEO With A Tinge Of Creativity

Search engine marketing is increasingly becoming popular with people from all walks of life and businesses of all hues adopting the web in a big way. The global recesssion has clearly thrust SEM into the spotlight as a great way to drive targeted traffic that is measurable and also making a huge difference to the bottomline of any company, the $ generated in revenue.

Search engine optimisation(SEO) and Pay per click (PPC) marketing are being accorded increasing importance as affordable means of tapping the market potential by reaching a targeted audience on the web compared to the traditional TV and/or newsprint advertising which are more expensive and the results are hard to measure. It is all the more imperative that SEO practitioners adopt more white hat creative methods to improve the visibility of their clients’ sites.

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Key Factors To Include In Competitive Analysis

As a site owner, you would be analyzing the Google SERPs (Search Engine Result Pages) frequently to see the sites ranking on Page 1 for terms that are of particular interest to your business or niche. Today it is vital to rank in the top 5 results on the first page to get the lion’s share of user clicks (approximately 70%).

Ranking below the fold on page 1 or on succeeding pages is not going to help your site’s cause in gaining better visibility and hence more traffic. The key factors you have to consider when doing a competitive analysis to dethrone a site ranking in the top 5 results and get your site listed in its place is what constitutes the meat of this post.

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Google Image Search – Second Only To Web Search In Size

This post is based on the interview between Eric Enge and Peter Linsley, Google’s Product Manager for Image Search. It reveals some interesting aspects of image search which is growing at an accelerated pace.

A recent survey by Hitwise in February 2009 shows Google Image Search as part of the troika of top web properties owned by Google in terms of traffic and revenue.

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