Natural Search Blog


Australian Yellow Pages Finally Optimizes For Search Engines

Sensis LogoThe Australian edition of Lifehacker reports that Sensis, Telestra’s yellow pages division, has finally allowed bots to crawl their online yellow pages so links to their listings are now showing up in Google SERPs and other search engines. Previously, they were apparently blocking Google and bots by either using robots.txt disallow rules and/or blocking the bots with network access rules.

Australian Sensis Yellow Pages in SERPs
Australian Yellow Pages in Google results (click to enlarge)

Amusingly, Lifehacker mentions, (more…)

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