While your mother may have taught you not to judge a book by its cover, she probably wasn’t an SEO. Mother’s logic is still pretty good to live by, but for as complex as SEO is or may seem, it’s pretty amazing what you can learn about a website’s SEO quality in 60 seconds or less.
Okay, you aren’t going to fully understand the intricate details and you’d obviously spend far, far more time (closer to hours than seconds) on a true site audit, but I’d venture that 60 seconds is enough for a good gut check and for identifying areas that need deep exploration. What may make this most interesting is to compare results that your “team” gets from this exercise since we all have our own approaches, hot buttons, etc.
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